Happy Travels, Australia | CINEMA 4D + Character Animator
2019-2020
Project: Cartoon Colleagues for Happy Travels
While working remotely in Australia, I saw an opportunity to transform a standard recruitment drive for a local travel brand into something more personable. I pitched and executed a concept that turned their team members into animated characters, a shift in strategy that was so well-received it led to my role as the brand's first in-house designer.
The project involved building a flexible, interchangeable library of character assets in Cinema 4D. By rigging these characters through Adobe Character Animator and Photoshop, I created a scalable system that made the animation process both efficient and highly customisable. Bringing these elements into After Effects, I aimed to capture a sense of whimsy while delivering on a critical business goal.
